I wrote an article, "Leaving the Country" for PARCEL magazine that talks about the reluctance of small businesses to expand their businesses internationally and why. One of the key concerns that always rises to the top of the heap is: "How will I ship my product? I'm clueless."That issue is addressed near the end of the article with six questions small businesses should ask to help find the right shipping partner.
No. 1: Are you familiar with my industry and the markets where I want to do business?
The article along with the other five questions can be found here.